Here are five ways to improve your website's rankings (SEO)

Using these tips, you can improve your search engine optimization (SEO) and watch your website’s rankings to the top.

website's rankings

1. Relevant and authoritative content is essential

Your search engine rankings are driven by quality, authoritative content, and nothing can replace great content – especially when it comes to SEO. Site traffic increases with quality content created specifically for your intended audience, which improves the authority and relevance of your website’s. Develop your web writing skills and present yourself as a subject matter expert.


Every authoritative content page on your website should be targeted with a specific keyword phrase. You might want to think about how your reader might find that particular page using search terms such as:

  • Masters of engineering in management with an online learning platform
  • Can you tell me what biomedical engineering is all about?
  • Resources for education under title IX
  • Taking photographs of the northern lights
  • What is the process of applying for scholarships?
  • What is the deadline for the FAFSA application?
  • How are engineering and engineering technology different?
  • Can you explain the difference between them?

The use of multiple keyword phrases

Multiple keyword phrases are difficult for website’s ranking for unless they are very similar.

“Biomedical engineering jobs” and “biomedical engineering careers” can rank on the same page. With just one page, it is unlikely to rank for “student affairs” and “dean of students” or “gender discrimination” and “violence reporting procedures”.

It is necessary to create a separate webpage for each keyword phrase that you wish to rank for with your website in order to rank for multiple keyword phrases.

The placement of keywords

The following questions should be considered once your keyword phrase has been chosen:

  1. Do I have the option of using part or all of my keyword phrase in the URL (by using keywords in folders)?
  2. What is the best way to use the keyword phrase in the page title?
  3. Are headings and subheadings allowed to include part or all of the keyword phrase?

Search engine rankings can be improved by answering yes to these questions. However, make sure it is natural and easy to use. The page title and every heading should not contain the phrase Northern Lights three or more times in the URL. Search engine optimization still trumps readability and usability.

An article's content

In addition to the page URL, title, and headings, content is the most important factor in search engine rankings. Within the body of the page, you should repeat your keyword phrase several times – in the first and last paragraphs, as well as two to four more times throughout. Establish yourself as an authority. Link to relevant sources and additional information, both on your organization’s website and on other relevant websites.

To highlight these keyword phrases, use bold, italics, heading tags (especially H1), and other emphasis tags, but be careful not to overdo it. The language and style of your writing should still sound natural. Don’t sacrifice quality writing for search engine optimization. A good page should be written for the user, not for the search engine. You can find new content opportunities by learning more about SEO marketing.

Our content philosophy is pretty strong, as you’ve probably noticed. It’s the same for search engines. Keep your content fresh to maintain a site’s relevancy. Regularly updated content is one of the best indicators.Make updates and Check your content on a set schedule (semesterly for example)as needed.

2. Improve Your Content Regularly

Our content philosophy is pretty strong, as you’ve probably noticed. It’s the same for search engines. Keep your content fresh to maintain a site’s relevancy. Regularly updated content is one of the best indicators.Make updates and Check your content on a set schedule (semesterly for example)as needed.

The blogging process

Your departmental news blog can also be optimized for search engines by writing additional content rich in keyword phrases. Depending on the topics you are targeting, you can even write shorter blog posts. Your CMS webpages and blog posts should be interlinked whenever possible to provide the reader with more information.

3. Information about metadata

Your website’s header tags contain a space for containing metadata, or information about the content of your page. This data will be pre-populated if you have a CMS site that was originally created by UMC’s web team. Your site should be reviewed and updated periodically as it changes.

Metadata for the title

Page titles and headlines within search engine results are based on the title metadata.This metadata is the most important part on your page .

Web team has developed an automated system for creating meta titles based on page titles for CMS websites. This emphasizes the importance of using keyword-rich page titles.

Metadata for describing

Browsers may use description metadata in their page search results. As your site’s window display, it describes what’s within concisely and in an appealing way, encouraging visitors to enter. There should be two full sentences in a good meta description. Meta descriptions may not always be used by search engines, but it is important to give them the option.

Keyword for Metadata

Search engine rankings rarely use keyword metadata. However, you should already know your keyword phrases, so adding them into your keyword metadata doesn’t hurt. The phrases you choose should be varied. Try to keep it to about 3-7 phrases, each of which should contain 1-4 words. The phrase “computer science degree” would be a good example.

4. Make your site link-worthy

Search engine optimization is improved when your webpage is content-rich, authoritative, unbiased, and helps visitors learn more about what they are interested in.
By adding relevant links to your text, you can increase your authority and credibility. Write the name of the destination instead of “click here”. In contrast, “Click here” has no search engine value other than the URL attached, whereas “Michigan Tech Enterprise Program” is rich with keywords and will boost your search engine rankings as well as the ranking of the page you link to.

By linking keywords, you can improve search engine optimization and provide value to your readers, including those with disabilities.

5. Add alt tags to your images

Use alt tags, or alternative text descriptions, to describe your image and video media. In particular, screen readers and text-only browsers can use them to locate your page, allowing search engines to find it more easily.

Looking for the right SEO Services and Digital Marketing partner for your small or medium size business? Then look no further!