Search Engine Optimization or SEO

Search Engine Optimization or SEO Is the practice of optimizing the various elements of your website, to improve the visibility of the website in the Local & Organic search results. 

How Search Engine Optimization or SEO Works

If your small or medium-sized business is in the process of choosing an SEO Company, we encourage you to take a look to become familiar with SEO. Learn how your business can reap its HUGE benefits, and why it should be an integral part of any Online Marketing Strategy. An online marketing strategy that does NOT include a cost-effective Search Engine Optimization or SEO campaign is incomplete and a lost opportunity. At, Green Medias, We have also provided you with insight into how Organic & Local SEO works, and how the different ranking factors work together to deliver some of the best ROI of any digital marketing tools.

Search Engine Optimization or seo

Increased Visibility & Web Traffic

The biggest and most important benefit of SEO is more website traffic. And, When you increase the visibility of your website in the search results, naturally, you increase the number of website visitors which increases the number of leads. Ideally, it should increase your sales and ultimately revenue.

Effective SEO strategy

An effective Search Engine Optimization strategy that provides high positioning (top 5), receives the majority (65-75%) of local & organic impressions, drives a significant amount of traffic, and subsequently, clicks. Additionally, sustainable high rankings drive brand awareness.

Trackable & Measurable

Organic and Local SEO is trackable and measurable. Through Analytics & Search Console, our SEO Company can track the following metrics:

  • Ranking
  • Site visitors
    Demographics
    Search location
    Search device (e.g. desktop, laptop, mobile)
    Content Performance
    Key Performance Indicators (KPIs)
    Month over Month, Year or Year KPIs
    User Experience (UX)


Cost Effective SEO means Exceptional ROI
Another benefit of an effective SEO campaign is high conversion rates which can provide exceptional ROI.

Leads generated through a Search Engine Optimization campaign are generally of better quality, with high buyer intent. There is a direct correlation between high-ranking websites and conversions, the basis of which has proven to be TRUST.

fundamentals of SEO

We have covered the fundamentals of Search Engine Optimization, how it works, and how & why your business would benefit from it. While we’ve tried to demystify SEO, we know in some cases it may provide more questions than answers. If you have more questions and want answers, Feel free to contact us.