What is off page SEO strategy?
Simply, Off page SEO refers to techniques you can use to improve the position of your website in the search engine results page (SERPs).
Off-Page, SEO refers to all the activity that happens away from your site to raise your website’s search engine rankings. That includes backlinks, social media strategy, influencer marketing, etc. For example, if you write a blog post and someone with high influence in your niche retweets a link to it, that’s off page SEO.
Why is Off-Page Essential?
Off-page is the determining factor in ranking. Off-page SEO is often referred to as Site Trust & Authority, simply put, it’s a websites backlink & citation profile or metrics. Metrics can be defined as the quantity & quality of links, link source, the relevancy of link source, etc… that points back to your website. Backlinks & Citations are equated to votes for your website, however, quality often trumps quantity concerning high rankings.
At Green-medias, We will walk you through an analysis of your Off-Page or ‘’backlink & citation profile’’. We will do a competitive analysis so that you have a solid understanding of how & why Off-page is critical to ranking and why competitors rank higher than you.
Ethical Off-site SEO
Off-page determines to rank. For that reason, some SEO’s will take shortcuts to expedite results for their clients. Shortcuts may include link networks, link farms, etc.… or perhaps it’s a lack of knowledge.
This type of approach may provide results in the short term, however, it’s not sustainable and violates Google’s terms of service, same for other Search Engines. This type of approach can also lead to de-indexing or banishment from the Search Engines. Unethical SEO is NOT something we do. Our approach to Off-page is methodical, safe and the results are very sustainable.
How long do I commit to an Off-Site SEO campaign?
Local and Organic rankings are heavily influenced by Links & Citations and most businesses on page one is aware of this, their SEO’s certainly are! The benefits of a high ranking and the ROI that it delivers, outweigh the cost for many businesses. For this reason, businesses willingly invest monthly to maintain a high ranking in the SERPs otherwise they’re subject to lose of ranking to their competitors.
Lastly, the Google algorithm weights or emphasizes ‘’freshness’’ of links, as strange as this might sound.