Your Local SEO experts
The right Local SEO strategy can provide your business with an enormous amount of local search traffic and qualified leads.
It is estimated that approximately 85% of consumers use Google to find a local business. Prospects that find your products and services through a local search result are generally at the bottom of the sales funnel, the intent to purchase is very high. Mobile searches now exceed desktop/laptop searches!
Local Search Engine Optimization
Local SEO is the process of increasing a website’s visibility for Local & Mobile search.
Consumers often search for business hours, telephone number, directions to your brick and mortar location and your company’s reviews. Having a fully optimized Google My Business profile, combined with a proper Local SEO Campaign is essential to your the online growth of your business.
For local businesses, visibility in Google’s local search results (Google Local Pack / Maps) is critical to their digital marketing strategy success.
Our Local SEO experts have provided strategic local marketing expertise, and delivered exceptional results, for some of best-known brands.
Why Consider Local SEO?
It is an opportunity for businesses in a city, town or community to get found when searchers are looking ”locally” for their products or services. Local Search can drive a tremendous amount of website and in-store traffic which can positively impact a local business’s bottom line.
What does Local SEO look like?
Normally, when you search via mobile or desktop & laptop, for a product or service that is location-specific, the search engine results pages or SERP’s will serve a result similar to what you see in the following screengrab:
Local Search Results
Local search results are top of the page (below the Google PPC ads) and include a map, business name, business category, distance & directions to the business from your current location, address, phone number… including a click-to-call feature on smartphones, business hours, and reviews. Your Google My Business profile will also provide you with insights on local engagement, including site visitors, phone calls and more.
How long does Local SEO take?
Local ranking can take 3-5 months. Google spiders rely on a variety of signals such as local citations, number, and quality of local directory listings, NAP’s (name, address & phone) consistency, duplicate profiles and more. Image file names and images are also a huge factor when it comes to ranking in local search results often referred to as a map pack listing or Google map listing.