What is Keyword and Keyword Phares?
Simply, The keyword is a single word used as a search query and a keyword phrase is two or more words typed as a search query. Usually, when people do a search, they type in a keyword phrase instead of just a single keyword.
What is keyword research?
Simply, It is a practice SEO professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject.
keyword Research & Analysis
Keyword Research and Analysis is the FIRST step in an effective Local & Organic SEO Campaign. Keywords are what people type into a search engine to gather information on a topic, find a product or a service to fulfill a need. Typically, the more descriptive the search and or the number of ‘’keywords’’ contained in the keyword phrase, the further along in the buying cycle a consumer or business is deemed to be.
Why keyword research is so important?
By using effective keyword research tools you can determine a popular (profitable niche), find related markets, rank well in search engines for specific topics to drive traffic to your site and promote your products, Business or services by enhancing your marketing effectiveness.
SEO keywords range from singular words to complex phrases and are used in website copy to attract relevant organic search traffic. When effectively-researched and optimized, keywords act as a conduit for our targeted audience to find the most appropriate content on our website.
We focus just on Revenue Driving keywords!
Green-Medias has reviewed the keyword strategies and competing proposals on hundreds of clients & SEO projects. One common denominator we often see is; the keywords included in the strategy or proposal have little or NO search volume. These types of keywords are easy to rank and look great in your report, however, are they really impacting your business ‘bottom line?
Search Engine Optimization is basically the art of using some specific keywords to improve the ranking of the website. We should search for the keywords that go well with your market of dealing and the keywords used in it.
You must be thinking that you already know the phrases and keywords you want to be searched for but that is not enough. You need to learn the way users search and the combinations of words they use.
You should look for the keywords that have maximum searches and minimum competition. You can find both free and paid websites that can help you perform your keyword research.