Social media is every business partners in marketing tactics, it also helps brand awareness, shares and interact with customers and prospects, and create important touchpoints in the changing customer journey. Social media marketers are still looking at how social marketing strategy looks like. According to the research of Social Media Examiner’s, the result says that 90 % of marketers say that social media is important to their business, however, only 41 % say that they’re able to measure the return on investment of their social activities.

1. Your brand’s value proposition.
The first thing that you should do to build a successful marketing strategy is to define the value of your brand to your audiences. If you aren’t able to show the value to your audience, then you can’t show any value to them. You should ask yourself or come up with the basic things and questions that your audience possibly ask:  
  • Why would someone follow or engage with me on social?
  • What do I want my followers to know about my brand?
  • What value can I bring to my audience through content and engagement on social?
Then craft a simple mission statement of sorts, and use that to help guide the rest of your strategy development.

Remember: If you can’t define value, you won’t be able to show any value.

2. Your objectives.  
The foundation of any strategy is your objective. The objective that you will create should be clear, for you to create a strategy that will work. Use the goals outlined in your overall digital marketing strategy as a starting point. This will allow you to create specific goals that will contribute to your larger marketing mission. Whether you want to increase your number of followers, boost referral traffic to your website, foster engagement or drive more conversions, set goals that can be measured. In addition, consider setting benchmark goals so you can gauge the success of your efforts as you go and make improvements as needed.

3. Your defined audience. 
The success of your audience is based on your audiences. You should know how to connect and empathize with your student. As a result, you need to understand their motivation, pain points, and content interests and needs. Dig into the website and social platform analytics, and talk with your sales team to uncover key customer insights and characteristics. Then use what you find to develop a customer persona—which is a general representation of who your target customer/follower is. Note, that your customer is the hinge for your success.

4. Your content mix.
Sharing your company links and websites doesn’t necessarily drive you to your objectives. You’re followers want to expect more from you. All of these, all the things you need should be compiled all to make a successful strategy.

5. Your method of measurement and data analysis.
All of these are important to provide insights to see the Return on investment. Outline the specific analytics tools and metrics you’ll use to gauge success—both on (native engagement) and off (your website) social platforms. For example, if one of your goals is to drive more website traffic through social channels, Google Analytics or your preferred analytics platform will be a critical tool to include. As for measurement, some of the metrics you’ll want to look at include time on page, number of pages per visit and assisted conversions.

If you are looking for success for your marketing strategy, try the guides and tips above to make a successful head start in your business. For you to find more ways to create a successful strategy in your social media, study your market first.