5 SEO Tips For Small Businesses To Improve Their Local SEO

local seo

There is a steady stream of new strategies developed by SMBs to increase their brand recognition and product sales through the use of the Internet. Of course, the last two years have been challenging for most small firms. Fortunately, there has been a recent uptick in customer enthusiasm for supporting their neighborhood businesses as the economy improves. This is where local  SEO comes into play

1. Perform detailed keyword research for local SEO

A successful campaign begins with comprehensive keyword research. This means finding a list of keywords that your customers use to find search engines for your products or services. In the case of local SEO, you’ll want to find a list of specific keywords that local customers use to find your products or services.

2. Include the city name in the title tags for local SEO

Your title tag should include the city or cities that you serve. For example, if you’re a Richmond Audi dealership and you serve the Richmond and the South Vancouver community, you can include Richmond and Greater Vancouver in the title tags. You can use just Richmond in the title tag if you are more focused on Richmond. You can also create a landing page for a specific city.

3. Earn backlinks for local SEO audit

A website’s search ranking remains heavily influenced by the number of quality backlinks it has. Google uses the number of quality backlinks to determine a website’s trustworthiness and authority, two key components of local SEO.

4. Citation building is part of the best local SEO audit

A citation is the mention of your company’s name, physical address, and phone number in an online source. The acronym N.A.P. is commonly used to refer to these three factors.

People looking for local services can find references to those firms on the web. Local search engine rankings may also be affected. The correct basic citations might improve your Google Maps ranking. Google’s ability to pinpoint your location is enhanced by citations because the search engine may access additional information about your organization from its listed address. By providing Google with your physical business location, you improve the relevance of your website in local search results.

5. Optimize your website's pagespeed for local SEO audits

Due to the correlation between pagespeed and user experience, search engines heavily weight pagespeed metrics (UX). When determining a site’s ranking, Google takes user experience into account.

A website’s pagespeed can be increased using a few straightforward measures. The advice is:

 

Keep your photo sizes under 100 kilobytes. Your page’s load time will be reduced if the size of your picture files is reduced.

Zip up your HTML and CSS. Minimizing the size of your website’s HTML and CSS files will also improve its pagespeed.

You should tone down the website’s animations. Reduce the amount of animation on your website. Animated GIFs and Flash videos slow down a website’s pageload time.

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